INNOVATION
FOR GROWTH
Innovation for Growth is a dynamic, hands-on experience designed for entrepreneurs and leaders ready to push the boundaries of what’s next. Our IV LAB frameworks fuse cutting-edge design thinking, AI, behavioral economics, and social impact practices, crafting a unique learning journey. We’re not just setting you up to grow a business or enter new verticals; we’re empowering you to create profitable and purpose-driven ventures. With this comprehensive approach, you’ll be ready to lead intentionally and spark meaningful change.
Who Should Attend
Offered both as a private corporate or open enrollment program, Innovation for Growth is designed for individuals within medium to large businesses looking to grow through new products, services, or market entry. Each participant/team enters the session with a growth project they want to work on during the program. Company leaders are encouraged to bring their high-potentials, middle management, and senior team members to work together on growth strategies and action plans.
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Check out our Upcoming Course offerings for the open enrollment schedule.
Program Benefits
Challenges for Business Leaders in Pursuing Long-Term Growth:
Issues, Tensions, and Relationships: Leaders often face the challenge of balancing short-term demands with long-term goals, managing stakeholder expectations, and scaling operations while maintaining company culture.
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Enablers and Barriers to Growth: Growth enablers include a strong market presence, innovative products, and a skilled team. Barriers can be market saturation, limited resources, and regulatory challenges. Understanding these factors is crucial for strategic planning.
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Identifying Growth Areas: Pinpoint opportunities by analyzing market trends, customer needs, and gaps in the competition. Developing a business model that supports these insights is key to effective growth strategies.
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Sustainable Growth Process: Establish repeatable processes for planning and executing growth initiatives. Cultivate a culture of continuous improvement and innovation to maintain momentum.
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Market Assessment and Positioning: Evaluate the market landscape and strategically position your products. Understanding market dynamics and customer preferences helps in gaining a competitive edge.
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Agile Product Development: Use an agile approach to develop new products and services. Rapid prototyping and testing ensure your offerings quickly gain market traction.
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Cost-Effective Customer Acquisition and Retention: Implement strategies for attracting and retaining customers efficiently, such as digital marketing, customer relationship management, and personalized experiences.
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Critical Growth Metrics: Track key metrics like revenue growth, customer acquisition cost, and lifetime value to measure progress. Regular analysis of these indicators is vital for achieving sustained growth.
Program Content
Business Model Innovation: Transform your growth vision into a dynamic business model that scales. Focus on creating new revenue streams, enhancing customer experiences, and differentiating your offerings to stay ahead of market changes and customer needs.
Customer Discovery & Validation: Engage in customer discovery to understand their needs and preferences. Use this feedback to refine your product or service, ensuring it aligns with market demand and has the potential to scale sustainably.
Value Proposition: Clearly define what makes your business unique and why customers should choose you over competitors. Whether it’s innovation, quality, or cost savings, a compelling value proposition is key to attracting and retaining customers.
Market Potential: Analyze new markets and customer segments to identify growth opportunities. Understanding market size, demand, and competition helps in developing effective strategies for market entry and expansion.
Minimum Viable Product (MVP) Development: Create an MVP to quickly test your product in the market. Gather feedback from early adopters to refine your offerings, reducing risk and investment in full-scale development.
Strategic Partnerships: Identify and build relationships with key players in your industry to complement your offerings and accelerate growth. Strategic partnerships can provide access to new markets and enhance your value proposition.
Revenue & Profit Optimization: Design innovative revenue streams and manage costs efficiently. Explore different pricing models and operational efficiencies to maximize profitability and ensure sustainable growth.
Growth Metrics: Track key performance indicators (KPIs) like customer acquisition cost, lifetime value, and revenue growth. Regularly monitoring these metrics enables data-driven decisions and helps you stay on track toward your goals.
Culture of Innovation: Foster a culture that encourages creativity and continuous improvement. Empower your team to take risks and contribute ideas, driving the development of new products and services for sustained success.
Doug V., MI
"This challenged us to think differently. If we were to replace ourselves, how would we do it?"
Joanna L., Shanghai
"Amazing cohort, we need to share this with our entire team of new hires, I felt I was back working on my MBA."
Aroon H., Sri Lanka
"We now have a clear vision of how our Corporate Social Responbily program needs to evolve."